Fashion Wars Live :: ZOOZOOM Starts War in Manhattan [The ZOO]

PRESS RELEASE
FOR IMMEDIATE RELEASE
Wednesday 2009 January 21st

Party While the World Votes
ZOOZOOM's Fashion Wars Live Bites the Big Apple

Fashion Wars Live is the only multimedia party for independent style that takes place on and off-line, and it is coming to Manhattan. The first of the Fashion Wars Live series in New York City proper will be held at multimedia event space Ultra Lounge in the Flat Iron District on Thursday, January 29th at 9 PM until late. A celebration of indie fashion and creativity, ZOOZOOM will create a live photo studio in the VIP 'tree house' at Ultra Lounge, inviting attendees to be photographed in their signature style or designs. Fashion photographer and Publisher of ZOOZOOM, David McIntyre, will shoot studio portraits of attending fashionistas which will be projected on an 8' x 100' wall as well as published on the web in real time. Two randomly-chosen fashionista images will appear side-by-side, and voters will choose their favorite look. Anyone (online or in the venue itself via iPhone) can vote. In the spirit of the 'happenings' of the Fluxist era, Fashion Wars Live is a photography, fashion, music and art experience including a specially-curated rock show by Tall Firs (signed to Thurston Moore's Ecstatic Peace! label), Revival Times, two DJ sets by fashion writer Kelley Hoffman and WFMU's own $mallchange, and art by NY painter Anne Kyle. On top of that we've upped the ante and have some of the newest indie fashion talent as official sponsors: Yestadt Millinery, a fresh hatter and hair fascinator designer has designed a one-of-a-kind couture piece to be given as a door prize, DRU New York shoes is offering up a pair of kicks of your choice to another lucky winner, and goodie bags will be stocked with Rebel Dance gift certificates and new music. Fashion Wars Live wants you to be yourself... Anything (fabulous) goes.

Fashion Wars Live has its seeds in ZOOZOOM Fashion Magazine, The Original Online Glossy's, highly successful Fashion Week game, and was born at the hugely successful Brooklyn edition at art space 3rd Ward. Mingle with fashion designers, editors, publicists, photographers, stylists, makeup artists, creative directors, and people with exceptional individual style. Represent.

FOR INFORMATION

ZOOZOOM'S Fashion Wars

About Fashion Wars
Fashion Wars presents two pictures and the viewer clicks on their favorite to cast a vote. The outfits can be from the same designer's or from a given look or season's trend, such as 'short shorts'. The images are picked at random and the results of each battle are recorded. The purpose of the site is to add fun to the process of learning about the latest fashion trends and perhaps influence the future.

About ZOOZOOM
ZOOZOOM Awards and Commendations
Fashion Webby Winner 2007; Official Webby Honoree 2007, Online Video; Fashion Webby Winner 2002; Fashion Webby Nomination 2005; Time Magazine; Top 50 Sites of 2005.

ZOOZOOM Advertisers Have Included
Ralph Lauren, Chanel Fashion, Chanel Fragrance and Beauty, The NY Times T Magazine, net-a-porter.com, Redux Charles Chang-Lima, Kai Kuhne, Custo Barcelona, Sass and Bide, Diesel, L'Oreal Paris New Vive Pro, Neiman Marcus, Clinique Happy, CITIZEN:Citizen.

FOR MORE INFORMATION or inquiries about media credentials
Contact :: Xenia Marie Viray
xenia@zoozoom.com
212.629.7335

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Links

Awards and Recognition